Privacy Policy

LeadRanks ("we", "our", "us") is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website, platform, and services (collectively, the "Service").

By using the Service, you consent to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, you should not use the Service.

2.1 Personal Information

We may collect the following personal information when you create an account, use our Service, or communicate with us:

• Identity data: your name, username, or similar identifier
• Contact data: email address, billing address, and phone number
• Financial data: payment card details and billing history (processed securely by our payment provider, Stripe)
• Profile data: preferences, feedback, and survey responses
• Technical data: IP address, browser type and version, time zone setting, operating system, and device information

2.2 Usage Data

We automatically collect information about how you interact with the Service, including:

• Pages visited, features used, and time spent on the Service
• URLs analysed and report data generated through the platform
• Diagnostic data such as error logs and performance metrics

We collect information:

• Directly from you: when you create an account, subscribe, fill out a form, or contact us
• Automatically: through cookies, server logs, and analytics tools as you navigate the Service
• From third parties: such as payment processors (Stripe) and analytics providers (PostHog)

We use your information for the following purposes:

• To provide, maintain, and improve the Service
• To process payments and manage your account
• To communicate with you about your account, updates, and support requests
• To generate and deliver SEO analysis reports
• To monitor usage patterns, detect fraud, and ensure the security of the Service
• To comply with legal obligations and enforce our Terms of Service

We do not sell, trade, or rent your personal information to third parties. We may disclose your information in the following circumstances:

• Service providers: trusted third parties who help us operate the Service (payment processors, hosting providers, email services), bound by confidentiality agreements
• Legal compliance: as required by Australian law, court order, or government request
• Business transfers: in connection with a merger, sale, or acquisition of LeadRanks
• With your consent: for any other purpose with your express permission

Your data is stored on secure servers located in Australia and/or the United States. We implement industry-standard technical and organisational measures to protect your information, including:

• Encryption in transit (TLS 1.3) and at rest (AES-256)
• Regular security audits and penetration testing
• Access controls and two-factor authentication for administrative personnel
• Automated backup and disaster recovery procedures

While we strive to protect your personal information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

We retain your personal information only as long as necessary to fulfil the purposes described in this policy, or as required by law. When your account is deleted:

• Your personal profile data is removed within 30 days
• SEO report data is anonymised after 90 days of account closure
• Financial records are retained for 7 years as required by Australian tax law

We use essential cookies to operate the Service and optional analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the Service.

We use PostHog for product analytics. PostHog is hosted on our infrastructure, and no data is shared with third-party analytics networks.

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal information (subject to legal retention requirements)
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the APPs

To exercise these rights, contact us at [email protected].

If you access the Service from outside Australia, your information may be transferred to, and processed in, Australia. By using the Service, you consent to this transfer. We take reasonable steps to ensure your data receives an adequate level of protection consistent with this policy.

We may update this Privacy Policy from time to time. Material changes will be communicated to you via email or through a notice on the Service at least 14 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance of the revised policy.

For privacy-related enquiries or complaints:

Email: [email protected]
Mail: LeadRanks Pty Ltd, Melbourne VIC 3000, Australia

If you are not satisfied with our response, you may lodge a complaint with the OAIC.